• To constantly meet and exceed our customer’s expectations by challenging status quo and crafting innovative Shariah compliant Islamic products and services to cater to the diverse requirements of our customers by constantly framing and refreshing transparent policies and processes to keep our customers delighted. To ensure sustainable values: • For our people by constantly creating difficult yet achievable challenges and providing means of achieving them in the form of appropriate coaching, guiding and training and fostering a competitive but meritocratic culture. • For our partners by guaranteeing a soothing coexistence. • For our shareholders by delivering them optimum returns on their investments. • For the society we operate in by making meaningful impact on the well being of the underprivileged of the society.